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Smiley open pop-up store in Hong Kong
Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market...
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SmileyWorld Launch New Children’s Collection at Cool Kids Shanghai
SmileyWorld has launched a new AW14 childrenswear collection, marking the brand’s first major release into the Chinese children’s apparel market. The designs were showcased on July 23rd during a...
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PGS ENTERTAINMENT, OUIDO! PRODUCTIONS AND SMILEY® TEAM UP TO LAUNCH ORIGINAL...
Smiley®, the most recognizable logo in the world, inventor of the emoticon and leading representation of happiness, is finally ready for its television debut. Smiley®, OuiDO! Productions and...
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Smiley launch new hats for AW14
Following on from the success and sell-out of last season’s hats, Smiley present two new designs for AW14. Loved by fashion bloggers and Ibiza dj’s alike, complete your outfit and stand out from the...
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SMILEYWORLD PARTNER WITH FASHION ACCESSORIES LICENSEE IN CHINA
For the AW14 season, SmileyWorld have partnered with fashion bags licensee Guangzhou Qiankun to release a new collection of fashion bags and accessories in China. The collection was previewed by...
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SMILEY ENTER NEW PARTNERSHIP WITH HONG KONG FASHION BRAND
Smiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection. Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the...
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Smiley x Etam new collection launches in Paris
The new Smiley x Etam collection has launched! Adorning windows across Etam stores in Paris last week, the range features chic and comfortable nightwear and loungewear in pretty pink, soft grey and...
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Get your summer Smiley on!
Here at Smiley we love it when people get as excited about our products as we do, so we are delighted that fashion blogger Miss SJ has written about our new leopard print cap on her blog. We think she...
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SMILEYWORLD CONTINUE CHINESE APPAREL PARTNERSHIP FOR SS15
SmileyWorld are pleased to continue their apparel partnership in China with licensee Yihua, and will present a trade preview of the SS15 collection this month. Following positive feedback and buy-ins...
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We’ve Moved!
We’ve moved! Head to blog.smiley.com to see all our latest content from SmileyHQ. We’ve moved to the new blog to help us connect better with you on a more reliable platform. There’s also a new...
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